Apparel Brand Design and Brand Positioning

Apparel Brand Positioning

Every Apparel Design project is different and every client differs. An apparel designer can’t give an accurate quote until a design brief is in place. I don’t work with people who place little value on their identity, so it works both ways. There’ll always be business owners who understand the importance of a strong visual design. Moreover, There are clients who ask for quite huge amount of work with a cheapest possible way trying to manipulate things in different ways. That's quite tricky for an apparel designer to negotiate. The solution for them is to stick to what you are worth. It is always better to say no to something you can not do then dragging it up. Saves a lot of time.

Every Apparel Brand must do a study of the mind and emotions of their customers in relation to the sense of beauty and style. Apparel brand is different in terms of its design aesthetics, integrity and concept. So we have many parameters that we have to consider while positioning the brand.

Market positioning and its importance is one of the most important factors and it should be addressed both in macro and micro level. This gives the fuel to the other aspects such as price point, Product, promotion and physical distribution of the brand and its outcome. The most important part is the positioning in the Indian consumer mind-space. When you talk about your existing competitions there are many however, keeping in view the current scenario there is a huge number of chance that you can also emerge as one of unique and niche market for yourself. Still lots of new brands and labels are coming to the market and they get their share. What needed is how you appeal the middle class and relatively lower income group which needs the product good enough at the same time fits the pocket. Secondly how you put your product across in relatively low competitive places where you can leverage the maximum from the market.

Apparel tech pack service - Urban Purple 

We are an established, led by recognized clothing designer Paromita Das. Our design aesthetic is systems-based, clean and sophisticated. Our clients are highly intelligent and value design as a necessary ingredient for their success. Our relationships, as a result of our clients' expectations, demand thoughtful engagement as their design partners. Tech pack designer at Urban Purple support new brands by giving correct advise to new brands with their technical skill.


Our projects draw upon a broad range of media: print and digital, environmental and interactive design, and leading video projects with outside resources. In order to book your slut for design and garment manufacturing project get in touch with us with one of our clothing designer by filling the website contact form. 

Apparel Technical Designer - Role Behind Apparel Brand Success

What your mind can conceive and believe, surely it can achieve. Even Americas Best Website to Source Apparel Designer Manufacturers refers to us as the Top Apparel Brand Designer and Technical Designers. We are one of the top leaders in the Apparel Design Industry both in creative and technical design. Our company is a complete service apparel branding company that works with the America's top retailers and Apparel Brands. Our Technical Apparel Designers have expertise to develop, create, and produce tech packs for knits, woven garments, sweaters, tops, bottoms, dresses, outerwear and lingerie.

A Technical Apparel Designer Plan, Gather and compile garment measurements, construction details, and trim/fabric information needed for Sample development to Mass Garment Production. So basically the brain behind a great product is the technical apparel designer. Ensuring a Garment without seeing it that they are up to measurement, pattern, color, and quality standards and visualizing the technical specifications of the garment from a rough sketch needs a lot of practical industry experience and hardcore factory floor experience. In addition to this technical apparel designer must have the  creative ability such as strong commercial color sense, pattern merchandising ability, and general market knowledge which is vital for the sales and success of the garment line sheet.

We Hire Technical Apparel Designers for Our Team Constantly as we keep Growing our Client Base. We take up new entrants keeping in mind the below points. and if you are one of them you are most welcome to the team.

Does this sound like you? 

• I love meeting new people and making customers happy! 
• I have a strong background in high-end apparel design/technical apparel design and graphic design. 
• I have a passion for problem solving and thrive on meaningful interactions. 
• My attention to detail is top notch and I have no problem multitasking. 
• I'm comfortable behind a computer and can use Corel Draw and Adobe easily. 
• I'm an excellent people person and have a calm demeanor under pressure.

If you're looking to be part of a growing family of like-minded, enthusiastic and hard-working individuals, we'd love to hear from you! We provide end to end services fom Apparel design, Tech Pack Design , Clothing Manufacturing. WE have eCommerce Web Developers who provide complete eCommerce Development support to Apparel Brands across the world.

The purpose of any investment is not to Make Money,but to increase your Net Worth.