Apparel Brand Positioning
Every Apparel Design project is different and every client differs. An apparel designer can’t give an accurate quote until a design brief is in place. I don’t work with people who place little value on their identity, so it works both ways. There’ll always be business owners who understand the importance of a strong visual design. Moreover, There are clients who ask for quite huge amount of work with a cheapest possible way trying to manipulate things in different ways. That's quite tricky for an apparel designer to negotiate. The solution for them is to stick to what you are worth. It is always better to say no to something you can not do then dragging it up. Saves a lot of time.
Every Apparel Brand must do a study of the mind and emotions of their customers in relation to the sense of beauty and style. Apparel brand is different in terms of its design aesthetics, integrity and concept. So we have many parameters that we have to consider while positioning the brand.
Market positioning and its importance is one of the most important factors and it should be addressed both in macro and micro level. This gives the fuel to the other aspects such as price point, Product, promotion and physical distribution of the brand and its outcome. The most important part is the positioning in the Indian consumer mind-space. When you talk about your existing competitions there are many however, keeping in view the current scenario there is a huge number of chance that you can also emerge as one of unique and niche market for yourself. Still lots of new brands and labels are coming to the market and they get their share. What needed is how you appeal the middle class and relatively lower income group which needs the product good enough at the same time fits the pocket. Secondly how you put your product across in relatively low competitive places where you can leverage the maximum from the market.
Apparel tech pack service - Urban Purple
We are an established, led by recognized clothing designer Paromita Das. Our design aesthetic is systems-based, clean and sophisticated. Our clients are highly intelligent and value design as a necessary ingredient for their success. Our relationships, as a result of our clients' expectations, demand thoughtful engagement as their design partners. Tech pack designer at Urban Purple support new brands by giving correct advise to new brands with their technical skill.
Our projects draw upon a broad range of media: print and digital, environmental and interactive design, and leading video projects with outside resources. In order to book your slut for design and garment manufacturing project get in touch with us with one of our clothing designer by filling the website contact form.
We are an established, led by recognized clothing designer Paromita Das. Our design aesthetic is systems-based, clean and sophisticated. Our clients are highly intelligent and value design as a necessary ingredient for their success. Our relationships, as a result of our clients' expectations, demand thoughtful engagement as their design partners. Tech pack designer at Urban Purple support new brands by giving correct advise to new brands with their technical skill.
Our projects draw upon a broad range of media: print and digital, environmental and interactive design, and leading video projects with outside resources. In order to book your slut for design and garment manufacturing project get in touch with us with one of our clothing designer by filling the website contact form.
